chico state mural

This mural was an opportunity to turn an institutional hallway into something students actually stop and look at. The College of Business wanted a piece that reflected their values and culture, and the word cloud format gave me a way to pack in meaning while still feeling dynamic and designed. Seeing it installed in that stairwell space made the whole project worth it. Working within the college's existing brand palette of charcoal, gold, and deep red, I designed a large-format typographic mural that weaves together the core values, disciplines, and aspirations of the College of Business. The composition balances hierarchy and energy, with key phrases like "Do & Dare" and "Leadership" commanding visual weight while supporting terms fill the space with texture and depth. I handled the full design process from concept through print-ready production files, coordinating the layout to wrap across the stairwell wall and work with the architecture of the space. The mural was produced as a vinyl wall graphic and installed by a third party.